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Ask an Expert: Optimizing Google Product Search

“Ask an Expert” is an occasional feature where we ask ecommerce experts questions from online merchants. For this installment, we address a question about Google Product Search from Kara English,...

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Nexternal Adds Facebook “Like” Button To Product Pages

Nexternal’s new Facebook “like” Button feature allows online merchants the ability to place the Facebook “like” button on their Product List and/or Product Detail screens. With this feature enabled,...

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Google and the SBA Offer Help for Small Business

In an effort to bring brick-and-mortar firms into the digital age, the Small Business Administration is partnering with Google to offer a roadmap navigating the array of free and low-cost Web tools...

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Ecommerce Video Production

Online retailer eBags famously tested some 210 product videos on its site beginning in 2007. The test compared conversion rates for products with video against conversion rates for the same products...

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Reminder: Verify & Claim Your URL

Today, May 18th, is the deadline for US-based merchants to verify & claim their URLs for the Google Merchant Center. After May 18th, data feeds uploaded for URLs that have not been verified and...

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Trusted Brands Drive More Traffic, But Smaller Merchants Can Compete

In the U.S., the largest 25 online retailers enjoyed improved sales in the first quarter of 2010 while all other retailers struggled. To perform better, some smaller online merchants should seek to...

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Steering Around the SEO Blockade

As landing a high ranking through search engine optimization grows more competitive by the day, often blocking small-to-medium-sized enterprises from achieving top spots online, more businesses are...

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Six Pointers for Formatting Your Ecommerce Emails

Ecommerce merchants from all industries are utilizing email as a valuable retail sales channel. However, some merchants may be confused about how to optimize their emails for the dozens… Read More....

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SEO Shopping Carts review Nexternal Solutions

SEO Shopping Carts has reviewed Nexternal Solutions Ecommerce shopping cart software! “Nexternal is without a doubt a leader in online e-commerce solutions. Situated in Carlsbad, California and...

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Two-thirds of online adults shop on the web

Pew research suggests that older baby boomers are the most avid online shoppers. Of the 79% of all U.S. adults who go online, 66% buy from e-retailers, according to new research from the Pew Research...

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Natural vs. Augmented: What Does Google Penguin Prefer?

No, we’re not talking about the adorable flightless bird. If you’re not familiar with Penguin, this is the name of the algorithm update that Google began rolling out in May of 2012. It’s primarily...

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Harness the Value of YouTube to Promote Your Small Business

Any robust marketing strategy these days is likely to include a YouTube component. Harnessing the power and reach of YouTube allows you to increase your online visibility, promote trust in your brand,...

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How to Succeed Selling on Amazon

Amazon hosts the world’s largest online marketplace and can be a powerful channel for you as a merchant to grow your online sales. Due to the sheer volume of unique visitors, it is a great way to...

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